To start, I went on the hunt for some mood images on Designspiration.net. I wanted images that matched the mood I was going for with my mobile designs: clean with bold colors. For the desktop page, I wanted to have those colors pop against a neutral background as well.
Then I found a few landing pages that conveyed the mood I was looking for and also saved these for inspiration, making note of UX/UI decisions made to add to my own design.
First, I made a very basic page and tested it will a few target users. I asked if they could explain what they believed the product did, how they would navigate, and whether they would consider signing up. Using this information, I created a final design.